Category:
Motion Graphics, Visual Design
Client:
Personal
Used Tools:
Adobe AfterEffects
Playground is where I showcase all my experimentation and personal work.
This was my take on the bouncing ball animation. The goal was to exaggerate the expressions as much as possible, giving it a cartoon-like feel.
The brief was to pick a word or phrase and animate it.
I chose ‘Ka-Chow’ to express the excitement felt by the character, conveyed through continuous extrusion in the animation (Unmute the video for the full experience).
Ka-Chow is a catchphrase used by the famous Disney-Pixar character, Lightning McQueen.
I made this animation for the Homegrown Festival. Since the festival is hosted in Mumbai, the animation was set in the iconic Mumbai local train, a symbol of the city.